NBA App hero image

NBA App Redesign

The NBA app is a product aimed at fans of the National Basketball Association.

Users can keep up-to-date with daily game scores, league standings, news and live games. Furthermore, the app provides a personalized experience by allowing users to follow their favorite teams and players.
January 2023
Mobile Application Concept


The NBA app has recently updated its user interface and visual appearance from its previous outdated version. However, information architecture has not been updated and is inefficient and confusing to use.


To create a more user-friendly app experience by redefining user goals and information architecture.
Pain Points
Through user research I identified user pain points that were common amongst participants. Users feel the app is confusing with cluttered pages and unclear date/time elements. Furthermore, many features are not fully incorporated as they open as webpages.
Ava user persona Dean user persona

Problem Statement

Dean is a full-time accountant who likes to
check NBA scores and statistics when he can
so he can keep up-to-date with his favorite team.


  • Create an more personalised home page
  • Implement a 'Key Players' feature for quick stats
  • Redesign 'Discover' page for more visual variety
Style Guide
Style guide
Final product


This project was one I planned on working on for a while, as I am a regular user of the NBA app. Here I was able to implement many ideas I had thought of, and test them with real users. Understanding user paint points was natural as I shared some of them myself.

Design-wise I decided to take a minimal and modern approach, with less colour blocking and separation, focusing more on simple light-dark appearances with accent colours. In addition I experimented with shadows and border-radii to adapt modern design trends.